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The Healthy Binge

Amaranth Crispies Classic Cheese

Name: Amaranth Crispies Classic Cheese
Brand: The Healthy Binge

Use in moderation SafeShelf · review pending

NOVA 4gluten-freeno added sugarbaked snackfortified vitamin eno cholesterollactose-freepregnancy-safenut-freediabetic-safeinfant-safeenjoy in moderation

Serving

40 g

Pack

40 g

Ingredients

Barcode

8908015783617

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 10 ingredients

SaltCaution

Cleared 9▾

Amaranth FlourCleared

Jowar FlourCleared

Rice FlourCleared

Potato PowderCleared

Vitamin EE307Cleared

Sunflower OilCleared

Spices and condiments INS 551Cleared

INS 541E541Cleared

INS 170(i)Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

5/11

claims fully supported

“Good source of Iron and Calcium”false

Iron is 5.43% DV and calcium is 6.04% DV per serving. FSSAI requires ≥15% DV per serving for 'good source' and ≥7.5% DV for 'source of'; both minerals fall below even the lower 7.5% DV threshold.

“Rich Source of Protein”false

Protein is 4.87 g per 100 g, contributing ~10.7% of energy. FSSAI's 'high/rich source of protein' threshold requires protein to supply ≥20% of energy or ≥12 g per 100 g for solid foods; neither criterion is met.

“No Added Sugar”true

No sugar, syrup, or sweetener appears anywhere in the ingredient list; the 0.4 g sugar per 100 g is consistent with naturally occurring sugars from the grain flours. This claim is supported.

“0% Cholesterol”true

Nutrition panel confirms cholesterol is 0 mg per serving. All ingredients are plant-based, making this accurate.

“Fibre Rich”misleading

Dietary fibre is 4.8 g per 100 g (15.24% DV per serving). FSSAI defines 'high fibre' as ≥6 g per 100 g of solid food; this product falls short of that threshold. The fibre content is decent but technically does not qualify as 'rich'.

“Gluten Free”true

All base ingredients — amaranth flour, jowar flour, rice flour, potato powder — are naturally gluten-free. No wheat or barley ingredients are present. The nut cross-contamination facility note does not implicate gluten.

“50% Less Fat”misleading

The label caveat states '50% Less Fat compared to other fried chips.' Total fat is 7.11 g per 100 g, which is materially lower than typical fried potato chips (~30–35 g/100 g). However, the comparator 'other fried chips' is undefined and unquantified, making independent verification impossible and allowing cherry-picking of the reference product.

“No Trans Fat”true

Trans fat is declared as 0.0001 g per 100 g — functionally zero and rounds to 0.00% DV under FSSAI rounding rules. The claim is accurate within regulatory convention.

“Baked Healthy Snack”misleading

The product is explicitly described as baked in brand copy and nutrition data (low fat, no frying evidence). 'Healthy' is a subjective qualifier, but 'baked' is supported. The NOVA 4 classification tempers the 'healthy' framing but does not make the claim false.

“Indigenous Ingredients”true

Amaranth (rajgira), jowar (sorghum), and rice are traditional Indian crops with deep agricultural history in India; the brand story also references regenerative farming with Indian farmers. The claim is directionally supported.

“Rich Source of Vitamin B6”unverified

No Vitamin B6 value appears in any of the four data sources: the nutrition panel, the detailed daily-value breakdown, the vitamins subsection of rawLabelData (which lists only Vitamin E), or the ingredient dossiers. There is no data to substantiate this claim.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Gluten-free base ingredients (amaranth, jowar, rice, potato)
Very low sugar: only 0.4 g per 100 g
No added sugars detected in ingredient list
Zero cholesterol confirmed by nutrition panel
Useful fibre content: 4.8 g per 100 g (15% DV per serving)
Vitamin E fortified: 1.78 mg per serving (17.8% DV)

Working against

Ultra-processed (NOVA 4): contains E541, E551, E170i, and nature-identical flavourings
Sodium 275 mg per 100 g — notable for a 40 g single-serve snack
Sodium aluminium phosphate (E541) raises caution for children, infants, and pregnant women
Protein (4.87 g/100 g) does not meet 'rich source' threshold under FSSAI
Iron at 5.43% DV and calcium at 6.04% DV fall below 'good source' thresholds
No Vitamin B6 data found anywhere on label despite a marketed claim

Who should approach with care

Infants — Multiple ingredient concerns converge: amaranth's anti-nutritional factors impair mineral absorption, rice flour contributes inorganic arsenic, E541 aluminium raises neurotoxicity caution for developing nervous systems, E551 has data gaps for very young infants, and processed potato snacks with added salt are inappropriate under 1 year.

Children — Sodium aluminium phosphate (E541) produces the highest aluminium dietary exposure in toddlers and children per EFSA; jowar flour's low lysine may impair growth if over-relied upon; salt content contributes to early-age blood pressure elevation.

Pregnancy — Rice flour is a source of inorganic arsenic (concern for fetal development per WHO/FDA), E541 aluminium can cross the placental barrier affecting neurodevelopment, and excess sodium from salt may exacerbate gestational hypertension risk.

Hypertension — Salt (sodium chloride) directly and continuously raises blood pressure in a dose-response manner per WHO and EFSA NDA Panel; at 275 mg sodium per 100 g in a single-serve 40 g pack, this snack contributes meaningfully to daily sodium load.

Kidney Disease — Impaired kidneys cannot efficiently excrete sodium (salt), aluminium (E541), or calcium (E170i/carbonate); amaranth oxalates and potato potassium add further renal load, with multiple ingredients flagged as avoid or consult_doctor for this group.

Heart Disease — Salt promotes fluid retention and raises cardiac workload; sunflower oil's high omega-6 may promote pro-inflammatory pathways; and high supplemental calcium (E170i) has been associated in meta-analyses with cardiovascular event risk at high cumulative doses.

Diabetes — Rice flour and potato powder both carry a moderately high glycaemic index and can elevate postprandial blood glucose; individuals with diabetes should monitor portion size carefully.

Elderly — Declining renal sodium excretion capacity in older adults makes them disproportionately susceptible to blood pressure elevation from the product's sodium content, as noted by FDA.

Ibd — Amaranth saponins and tannins may irritate the gut lining, jowar's high insoluble fibre can aggravate active flares, and sunflower oil's omega-6 content has been associated with increased inflammatory markers in IBD.

Ibs — Jowar's resistant starch and high fibre, combined with potato solids' fermentable carbohydrates, may exacerbate bloating, gas, or bowel irregularity in IBS-sensitive individuals.

Gout — Amaranth's moderate oxalate content may exacerbate oxalate and uric acid crystal deposition in individuals predisposed to gout.

Other — Individuals on anticoagulant medications such as warfarin should note the Vitamin E (tocopherol) content, and those with hypercalcaemia or hyperparathyroidism should be aware of the calcium carbonate (E170i) additive.

The full analysis

This product is aimed at health-conscious Indian consumers looking for a lighter, grain-forward alternative to fried potato chips. While the base ingredients — amaranth, jowar, and rice flour — are genuinely nutritious and gluten-free, the presence of sodium aluminium phosphate (E541), silicon dioxide (E551), calcium carbonate (E170i), and nature-identical flavouring substances pushes this firmly into NOVA 4 ultra-processed territory, undermining the 'healthy snack' positioning. Several marketed claims overreach the available data: protein and iron content do not meet regulatory 'rich source' thresholds, and there is no nutritional evidence anywhere in the label data to support a Vitamin B6 claim. The single most useful takeaway: this is a better-than-average baked snack with decent fibre and very low sugar, but it is still an ultra-processed product whose health halo is partly inflated by unsubstantiated claims.

FSSAI licence

11521998000173

Manufacturer

True Agroroots Pvt Ltd

Region

Source

MANUAL

Analysis

Independently researched