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This product appeals to fitness-conscious consumers and gym-goers looking for a protein-rich spread with functional add-ons. At 26g protein and 6g fibre per 100g it performs well nutritionally, and the ingredient list is impressively short — but the inclusion of a proprietary botanical extract (KSM-66 ashwagandha) and a food-additive emulsifier (E417/tara gum) pushes it firmly into NOVA 4 ultra-processed territory and raises real caution flags for pregnant women, breastfeeding mothers, people with liver or thyroid conditions, and children. The most useful thing a consumer should know: the ashwagandha dose is not disclosed on the label, so benefit and safety claims tied to it cannot be verified, and several groups should avoid or consult a doctor before consuming this product regularly.
