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Dukes

Alooz Crisp Potato Biscuits

Name: Alooz Crisp Potato Biscuits
Brand: Dukes

Use in moderation SafeShelf · review pending

NOVA 4ultra-processedartificial flavourscontains palm oiladded sugarsbaked not friedno nutrition panellactose-freenut-freepregnancy-safeenjoy in moderation

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 10 ingredients shown

Caution10 of 17 ingredients

Refined Wheat Flour (Maida)Caution

Refined Palm OilCaution

Palmolein OilCaution

SugarCaution

Masala Seasoning (Acidity Regulators (INS 330, INS 334), Flavour Enhancer (INS 635), Anticaking Agent (INS 551))Caution

Wheat GlutenCaution

Dehydrated Potato (Potato (99.4%), Emulsifier (INS 471), Stabilizer (INS 450(i)), Preservative (INS 223), Antioxidant (INS 304))Caution

Liquid GlucoseCaution

Acidity Regulator (INS 450(i))Caution

Flour Treatment Agents (INS 223, INS 1101(ii))Caution

Cleared 7▾

Potato StarchCleared

Iodized SaltCleared

StarchCleared

Milk SolidsCleared

Raising Agents (INS 503(ii), INS 500(ii))Cleared

Emulsifiers (INS 322(i), INS 472e)Cleared

Artificial Flavouring Substances (Roasted Potato, Fried Potato)Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

2/3

claims fully supported

“Baked Not Fried”true

Product is categorised as 'Baked Biscuits' in product metadata, consistent with the claim. However, no nutrition panel is available to verify fat content levels that would further confirm the baked preparation method.

“Majedar Chatpata Masala Flavored”true

The flavour field in product data explicitly records 'Majedar Chatpata Masala', and the masala seasoning blend (including acidity regulators INS 330, INS 334, flavour enhancer INS 635, and anticaking agent INS 551) is declared in the ingredients.

“Crisp Potato Biscuits”misleading

The product contains potato starch (7.4%) and dehydrated potato (2.5%), totalling roughly 10% potato-derived content. The primary ingredient is refined wheat flour (maida). While potato is present, 'Potato Biscuits' implies potato is a principal ingredient; it is in practice a minor component of a largely wheat-based biscuit.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Baked preparation (not fried per label and product category)
Vegetarian-certified product
Uses iodized salt, contributing trace dietary iodine
Contains lecithin emulsifier (naturally derived phospholipid)

Working against

Ultra-processed NOVA 4 with artificial flavours and multiple emulsifiers
Refined wheat flour (maida) dominates — high glycaemic, low fibre
Contains both refined palm oil and palmolein oil — high in saturated fat and process contaminants (GE, 3-MCPD)
Sulfite preservative (E223/INS 223) — EFSA withdrew its ADI in 2022 due to safety data gaps
Added sugar and liquid glucose present — exact quantity undisclosed; no nutrition panel available
Flavour enhancer E635 (disodium ribonucleotides) metabolises to uric acid — concern for gout
No nutrition panel data on pack — sugar, fat, sodium levels cannot be independently verified
No FSSAI licence number declared on product record

Who should approach with care

Gluten Intolerance — Contains both refined wheat flour (maida) and added wheat gluten — these are the direct causative agents of celiac disease and non-celiac gluten sensitivity; strict avoidance is required.

Sulfite Sensitivity — Sodium metabisulfite (INS 223) is a sulfite preservative that releases SO₂ and can trigger severe bronchospasm, urticaria, or anaphylaxis in sulfite-sensitive individuals, particularly asthmatics.

Gout — E635 (disodium ribonucleotides) is metabolised to purines and ultimately to uric acid, a well-established trigger for gout flares; liquid glucose also elevates serum uric acid in susceptible individuals.

Diabetes — Liquid glucose has a high glycaemic index and causes rapid postprandial blood glucose spikes; compounded by sucrose, refined maida, and high-GI potato starch — collectively hazardous for glycaemic control.

Infants — Liquid glucose (glucose syrup) is not recommended for infants under 12 months; the product also contains sulfite preservative, artificial flavourings, and added salt — none appropriate for infant feeding.

Kidney Disease — Disodium diphosphate (E450i) is a phosphate additive that is highly bioavailable and worsens hyperphosphataemia in chronic kidney disease, significantly increasing cardiovascular mortality risk in this group.

Children — Multiple concerns converge for children: palm oil refining contaminants (GE, 3-MCPD) disproportionately affect younger age groups by body weight; EFSA notes phosphate additive exposure from processed foods may approach or exceed the group ADI in children; and free sugars (sucrose, liquid glucose) drive dental caries and excess weight gain.

Hypertension — Iodized salt and sodium-containing leavening agents (sodium bicarbonate E500ii, disodium diphosphate E450i) collectively contribute dietary sodium; exact quantity is undisclosed due to missing nutrition panel, warranting caution for those on sodium-restricted diets.

Heart Disease — Two palm oil fractions (approximately 44–50% saturated fat) alongside emulsifier E471 (which may carry trans fatty acids if derived from hydrogenated oils) and high sodium leavening agents collectively elevate cardiovascular risk factors.

Pregnancy — Refined palm oil and palmolein contain process contaminants (GE, 3-MCPD) flagged by EFSA as warranting precautionary limitation for pregnant women; artificial flavouring blends also lack specific pregnancy safety data.

Lactose Intolerance — Milk solids are declared as an ingredient and confirmed in the allergen statement; lactose-intolerant individuals may experience bloating, diarrhoea, and abdominal cramps.

Ibs — Multiple fermentable carbohydrate sources (refined wheat flour fructans, potato starch resistant starch, liquid glucose), sulfite irritation of GI mucosa, and artificial flavouring compounds collectively may exacerbate IBS symptoms.

Ibd — Refined wheat flour, wheat gluten, and manufactured citric acid have all been flagged individually as potentially exacerbating intestinal inflammation in active IBD; a gastroenterologist's guidance is advisable.

Liver Disease — Ammonium bicarbonate (E503ii) releases ammonia upon digestion, and individuals with hepatic impairment have reduced urea-cycle capacity to clear elevated blood ammonia; high saturated fat from palm oil also adds hepatic lipid burden.

Phenylketonuria — Refined wheat flour, milk solids, and potentially artificial flavour Strecker aldehydes all contribute phenylalanine; individuals with PKU must account for total phenylalanine across all protein-containing ingredients.

Elderly — Age-related decline in renal function reduces phosphate clearance, increasing vulnerability to the cardiovascular effects of high phosphate additive intake from E450i; high-sodium formulation also compounds hypertension risk common in this group.

The full analysis

Alooz Crisp Potato Biscuits are a mass-market Indian snack biscuit aimed at everyday snacking, particularly popular with children and teenagers. Despite the 'potato biscuit' positioning, the primary ingredients are refined wheat flour (maida) and two palm oil fractions, with potato solids making up only about 10% of the recipe. The product is unambiguously ultra-processed (NOVA 4): it carries artificial flavouring substances, multiple emulsifiers, a purine-based flavour enhancer (E635), a sulfite preservative (E223) that triggered an EFSA ADI withdrawal in 2022, and two sodium salts as leavening agents — on top of added sugar and liquid glucose for which no quantity is declared. The complete absence of any nutrition panel data makes independent assessment of fat, sugar, and sodium levels impossible, which itself is a transparency red flag. The single most useful thing a consumer should know: this biscuit looks like a light potato snack but is a multi-additive ultra-processed food with several ingredients that warrant caution for children, individuals with diabetes, gout, kidney disease, or sulfite sensitivity.

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Analysis

Independently researched