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Alooz Crisp Potato Biscuits are a mass-market Indian snack biscuit aimed at everyday snacking, particularly popular with children and teenagers. Despite the 'potato biscuit' positioning, the primary ingredients are refined wheat flour (maida) and two palm oil fractions, with potato solids making up only about 10% of the recipe. The product is unambiguously ultra-processed (NOVA 4): it carries artificial flavouring substances, multiple emulsifiers, a purine-based flavour enhancer (E635), a sulfite preservative (E223) that triggered an EFSA ADI withdrawal in 2022, and two sodium salts as leavening agents — on top of added sugar and liquid glucose for which no quantity is declared. The complete absence of any nutrition panel data makes independent assessment of fat, sugar, and sodium levels impossible, which itself is a transparency red flag. The single most useful thing a consumer should know: this biscuit looks like a light potato snack but is a multi-additive ultra-processed food with several ingredients that warrant caution for children, individuals with diabetes, gout, kidney disease, or sulfite sensitivity.