⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.
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These cookies appeal to urban health-conscious consumers seeking gluten-free, vegan, preservative-free snack options. The ingredient list is impressively clean — all whole-food or minimally processed inputs, no artificial colours, no synthetic preservatives, and no emulsifiers — making this one of the cleaner commercially baked cookies in the Indian market. However, the product's 'High in Protein' claim does not hold up under FSSAI criteria (protein contributes only ~10.5% of energy per 100g, far short of the >20% threshold), and the nutrition values printed on the top label appear to reflect a per-serving (24g) figure mislabelled as per-100g — consumers should use the rawLabel per-100g figures for accurate comparison. The single most useful insight: this is a genuinely cleaner-label cookie, but with 16.9g saturated fat and 22.6g total sugars per 100g, it is still a treat-category food best enjoyed in one-serving portions.
