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The Whole Truth's 5 Grain Muesli is a genuinely clean-label breakfast cereal aimed at health-conscious adults who want a filling, whole-food alternative to conventional sweetened cereals. Every ingredient is recognisable and the added-sugar-free claim holds up — the 8.3 g of sugar per 100 g comes entirely from naturally concentrated dried fruits (dates, raisins, apricots). There are no artificial colours, preservatives, emulsifiers, or sweeteners. The most useful thing a curious consumer should know is that this is a nutritionally honest product with real fibre, naturally occurring protein, and heart-friendly whole grains, but the dried-fruit sugar load still matters for diabetics or blood-glucose-sensitive individuals, and the peanut butter and almonds make it a hard stop for anyone with nut allergies.