Nature Identical Brownie Magnum Flavouring Substance

About

What it is and where it shows up.

A nature-identical flavouring substance is a chemically synthesized compound that is structurally identical to a flavour molecule found naturally in food, used here to replicate the characteristic taste and aroma profile of a brownie-magnum (chocolate/caramel/vanilla) combination. The term 'brownie magnum' describes the organoleptic profile of the proprietary flavour blend, not a single chemical entity; the exact composition is commercially undisclosed.

Safety summary

The regulatory and scientific consensus.

As a class, nature-identical flavouring substances are considered safe at typical food-use levels by JECFA, EFSA, and FSSAI when used according to Good Manufacturing Practice (GMP). No ADI has been individually assigned to this proprietary blend because its precise chemical composition is not publicly disclosed; safety is evaluated at the level of individual constituent flavouring substances within the blend. Sensitive populations such as young children and individuals with known flavour chemical sensitivities or allergies should exercise caution, as undisclosed constituents (e.g., vanillin, acetoin, diacetyl) may trigger reactions at high intake levels.

Regulatory landscape

What food-safety regulators have decided.

Jurisdiction	Status	Note
EFSA (European Food Safety Authority) (European Union)	Approved	Governed by Regulation (EC) No 1334/2008 on flavourings and certain food ingredients with flavouring properties. The Union list of authorised flavouring substances (Annex I) was adopted 1 October 2012. Individual constituent substances within proprietary blends must be on the Union list. 'Nature-identical' as a specific EU category was effectively absorbed into the broader 'flavouring substances' category under this regulation.source
FSSAI (Food Safety and Standards Authority of India) (India)	Approved	FSS (Labelling and Display) Regulations 2020 require declaration of nature-identical flavouring substances by class name in ingredient lists. Artificial flavouring substances must declare common name; nature-identical need only declare class name.source
FDA (Food and Drug Administration) (United States)	Approved	Synthetic/nature-identical flavouring substances used at GMP levels are regulated under 21 CFR 172.515 (synthetic flavouring substances) or as FEMA GRAS substances. The FDA does not maintain a complete list of permissible flavorings; FEMA expert panels assess individual constituents for GRAS status. Proprietary blends are not individually listed.source

Who should approach with care

Whose guidance would steer them away.

Infants — EFSA guidance specifically notes that infants and young children represent a particularly vulnerable population for dietary exposure to flavouring substances, and proprietary blends with undisclosed constituents have not been individually assessed for safety in this age group.

Children — EFSA dietary exposure assessments for flavourings flag children as a high-exposure sensitive subgroup; cumulative intake of nature-identical substances from multiple processed food sources may exceed levels studied in safety evaluations.

Pregnancy — FDA ADI safety margins for flavouring substances account for vulnerable populations including pregnant individuals, but the undisclosed chemical composition of proprietary blends like this one means specific gestational risk cannot be ruled out.

Other — Individuals with known sensitivities to specific flavour chemicals commonly found in chocolate/brownie profiles (e.g., vanillin, diacetyl, acetoin, coumarin) should consult a doctor, as proprietary nature-identical blends do not disclose constituent identities on retail labels per FSSAI and EU labelling rules.

Research citations

The sources behind this verdict.

1FDA. Food Additive Status List – Synthetic Flavoring Substances (21 CFR 172.515). fda.gov
2PubMed. The safety evaluation of food flavouring substances: the role of metabolic studies. pmc.ncbi.nlm.nih.gov
3WHO. Food Additives – WHO Fact Sheet, 2023. who.int
4FSSAI. Food Safety and Standards (Labelling and Display) Regulations, 2020 – Compendium, 2022. fssai.gov.in
5FSSAI. Food Safety and Standards Regulations, 2009 – Definitions including Nature-Identical Flavouring Substances, 2011. fssai.gov.in
6EFSA. EU Rules on Flavourings – Regulation (EC) No 1334/2008, 2008. food.ec.europa.eu

Independently researched6 citations